FROCK offers women’s designer and couture clothing, bags, and accessories from the 20’s through the 90’s. FROCK caters to the ultra stylish woman looking for one-of-a-kind vintage pieces.
Initially set up as a rental showroom in New York City’s garment district, the collection gathered by Evan Ross, owner and former editorial/celebrity/music industry/advertising stylist, was primed for catering to stylists, celebrities and TV/movie costumers; in addition to functioning as a valuable inspiration resource to fashion designers. To the delight of many 2003 marked the decision to go retail. The incredible collection was finally available to the public! The first boutique opened in the trendy Lower East Side and in the Summer of 2009 moved to the Nolita neighborhood. After 10 years, FROCK has decided to go strictly online and by appointment.
Pieces from FROCK have been seen on Julianne Moore, Maggie Gyllenhaal, Beyoncé, Halle Berry, Sarah Jessica Parker, Mary-Kate Olsen, Vanessa Williams and Penelope Cruz to name a few. Julia Roberts, Michelle Williams, Lucy Liu, Becki Newton, Iman, Rachel Weisz, Mandy Moore, Chlöe Sevigny and Katie Perry are just a small number who have all been seen shopping at FROCK since its inception. Oscar-nominated and Emmy-winning costumer Patricia Field is a big fan of the collection as well.