FROCK offers women’s designer and couture clothing, bags, and accessories from the 60’s through the 90’s. Located in New York City’s famed NoLita (North of Little Italy) neighborhood, FROCK caters to the ultra stylish woman looking for one-of-a-kind vintage pieces.

Initially set up as a rental showroom in New York City’s garment district, the collection gathered by Evan Ross, owner and former editorial/celebrity/music industry/advertising stylist, was primed for catering to stylists, celebrities and TV/movie costumers; in addition to functioning as a valuable inspiration resource to fashion designers. To the delight of many 2004 marked the decision to go retail. The incredible collection was finally available to the public! The first boutique opened in the trendy Lower East Side and in the Fall of 2009 moved to the current location where the collection was able to  truly be showcased at its best.

Pieces from FROCK have been seen on Julianne Moore, Maggie Gyllenhaal, Beyoncé, Halle Berry, Sarah Jessica Parker, Mary-Kate Olsen, Vanessa Williams and Penelope Cruz to name a few. Julia Roberts, Michelle Williams, Lucy Liu, Becki Newton, Iman, Rachel Weisz, Mandy Moore, Chlöe Sevigny and Katie Perry are just a small number who have all been seen shopping at FROCK since its inception. Oscar-nominated and Emmy-winning costumer Patricia Field is a big fan of the store as well.

If you are in New York City, we invite you to come by and see the exceptional collection in person.